Partnering with Universal Music Group, Anderson Paak new music label has launched
On Tuesday, November 2nd, the Grammy Award-winning artist Anderson Paak new music label APESHIT INC. was made public at an announcement in a pre-recorded press conference. The focus of the Anderson Paak music label is on artists who play their own instruments.
After noticing that fewer musicians play their own instruments on stage, Anderson Paak, who has recorded for UMG/Interscope subsidiary Aftermath, was inspired to start a performer-focused music label. The name of the Anderson Paak new music label stands for “Anderson Paak Empire”. Sir Lucian Grainge, Chairman and CEO of UMG, stated, “Anderson Paak has consistently created award-winning, culture-shifting music, and we are truly excited to work together to bring his bold and infectious vision for this new label to life,’
The new Los Angeles-based music label is supported by Universal Music Group (UMG) and its huge network. Their first signings will be announced in the upcoming months. “I wanted to start a label that sets fire to a new generation of artists, who can play while performing,” stated Paak in the conference. “This label is going to be about passion, about feeling, about honesty. It’s about respect for the culture and art and it’s about heart.”
The American rapper, singer, songwriter, drummer, and record producer has four albums with his backing band The Free Nationals and has recently collaborated with Bruno Mars in a band named Silk Sonic, which has stayed in the Billboard Hot 100 for 34 weeks. An Evening With Silk Sonic, the upcoming debut album by the duo, will be arriving next week November 12 and will include the previously released tracks “Leave The Door Open”, “Skate”, and “Silk Sonic Intro”.
Through its global network of divisions, UMG will provide global support for APESHIT INC. artists and releases. The Anderson Paak new music label will carry on true skill and raw talent as Paak continues to raise the standard with artists that aren’t gimmicky and instead simply rely on sheer ability, just like Paak himself.