Google updates their Google My Business to be called Google Business Profile
To make it easier for small businesses during the holiday season, Google has rebranded Google My Business into Google Business Profile. These changes will be updated before the Google My Business apps for iOS and Android retire next year.
The current Google My Business web interface will be called “Business Profile Manager” in the future, and it will focus on serving larger enterprises with many locations. Small businesses can now claim and authenticate their Google Business Profile directly from Google Search or the Google Maps app.
Small business owners will receive an option to claim and validate their linked Business Profile directly on the Google Maps or Google Search app. When that is completed, they will then be able to change their business information including the address, store hours, images, and more.
As more people use Google Search and Google Maps to find and engage with businesses, Google has added a new “in stock” filter to its search engine. This allows buyers to see if nearby retailers have a given item in stock. From their Business Profile, retailers in the United States and Canada can join Pointly from Google for free to have their in-store product inventory automatically uploaded by connecting the service to their existing point of sale (POS) system.
Following last year’s addition of the option to communicate with consumers directly on Google Maps, Google will enable business owners to see and respond to messages directly from their Google Search Business Profile. Read receipts will also be added later this month to help with communication through the user interface and quality of life updates.
With Black Friday coming up shortly, businesses and merchants can now get ready for the busy season by claiming and validating their Google Business Profile on both Google Maps and Google Search. Doing so will help them to communicate with both current and future consumers more readily online.