The Kanye West Heaven and Hell music video premiered during the college football championship game
On Monday night, there was a surprise premiere of the Kanye West Heaven and Hill music video which aired on ESPN during the NCAA football championship game between the Alabama Crimson Tide and the Georgia Bulldogs. The video also serves as an advertisement for YEEZYGap, Ye’s new collaboration with American worldwide clothing and accessories retailer Gap Inc.
The Kanye West Heaven and Hell music video contains much of the song’s vibe with dark, monochromatic tones, taking place in a dystopian city with numerous people in dark black hoodies wearing face-obscuring masks. During the midpoint of the video, West is seen rapping from within a tornado in which the people are being swept up towards the heavens.
“Heaven and Hell” is the latest single from Kanye West’s ninth studio album Donda, released in August of 2021 and named after his late mother Donda West. The song begins with a sample from the 1975 single “Heaven and Hell Is on Earth” by the 20th Century Steel Band. The black and white Kanye West Heaven and Hell music video concentrates on an artistic quality highlighted by cinematics in keeping with Kanye’s creative style.
To accompany the audio/visual, West also released a YEEZY Gap hoodie in both black and blue colorways. Priced at $90 USD and available in both adult and children’s sizes, the YEEZY Gap hoodies are composed of 100 percent cotton and include a double-layer structure.
Donda is nominated for two Grammy awards this year for “Best Rap Album” and “Album of the Year”. The songs “Hurricane” featuring The Weeknd and “Jail” are also nominated for “Best Melodic Performance” and “Best Rap Song”, respectively.