After seven years on Twitch, Myth switches to YouTube Gaming
A veteran video game streamer has left the Twitch platform as Myth switches to YouTube Gaming after signing an exclusive deal with the Google-owned video giant. The announcement was made on Monday by Ali “Myth” Kabbani in the form of a well-produced YouTube video showcasing his decision.
It shouldn’t be a surprise that Myth switches to YouTube Gaming as he’s one of the numerous former Twitch streamers who left Google’s video platform in recent years. At a young 23 years old, Myth joins other popular streamers such as LilyPichu, Ludwig, Sykkuno, TimTheTatman, and Valkyrae who have made the big jump leaving Twitch for YouTube.
“Decisions have made me who I am, and this is my decision,” said Myth in the announcement video. He also stated his reason to move in a recent interview with The Hollywood Reporter as he’s in search of something “more entertainment focused.” “I love games. It’s never going to change, but I think that shift and focus about it not just being strictly about winning games anymore has driven me to feel like YouTube was the right place.”
The Michigan native first started his YouTube channel in 2013 and he plans on streaming and publishing post produced videos as he shifts to YouTube Gaming after leaving Twitch. Over the past seven years, Myth developed an enormous fan base after streaming almost everyday as a popular Fortnite player. With more than 4.5 million YouTube subscribers to date, he should be able to settle in just fine.
So why are these big-time streamers leaving Twitch? There’s been some recent concerns that salaries will be decreasing for Twitch’s top streamers. According to a recent Bloomberg article, Twitch is considering cutting down the subscription revenue share for its top partners from 70% to 50%. Twitch didn’t respond to the report and hasn’t modified its revenue-sharing model, but streamers have expressed a strong reaction to the news noting that changes may push creators to switch to other platforms.
These concerns will continue to rise with Twitch as long as the Amazon-owned platform isn’t consistent with their monetizations. As Myth switches to YouTube Gaming, it might be a tell-tale sign of the beginning of the end of the Twitch era.