The Twitter Blue character count has jumped from 4,000 to 10,000
In an effort to allow its users to create longer tweets, Elon Musk gave his social media company the green light to increase the Twitter Blue character count to 10,000. It has only been two months since the last update to the 4,000 character limit.
Prior to that, Twitter users were only allowed to tweet out 280 characters. The update of the Twitter Blue character count has also been introduced with bold and italic formatting, as well as an announcement that creators can now utilize monetization tools through application and offer subscription to users.
Twitter will provide all proceeds to creators for the following 12 months after deducting Apple’s or Google’s 30% share. After that, the Google/Apple tax will drop to 15%, and the Blue Bird will then charge creators a lower cost. That said, Google’s terms and conditions state that they only require 15% of the fees on subscriptions.
Currently, creators can charge $2.99, $4.99, or $9.99 per month for memberships. According to Twitter’s guidelines, in order to be eligible for monetization, a creator must be at least 18 years old, have 10,000 active followers, and have tweeted at least 25 times in the previous 30 days.
Long-form writing with an increased Twitter Blue character count is not exactly news. The company already unveiled a product called Twitter Notes for writers in June of last year. After taking over the company, Musk also terminated Twitter-acquired startup Revue, a newsletter tool.
The intentions are clear as these most recent modifications will encourage more people to sign up for Blue. Less than 300,000 people are currently using the service, or under 0.1% of Twitter’s 250 million daily users.